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We are all born creative

…but as we grow we often forget how to tap into that invaluable gift we all once had.

This book is filled with practical recipes to spark up your imagination and bring your best ideas to life.

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Order now and be the first to use Duncan’s creative recipes for Innovation!

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Drawing from my experience at Disney, I’ve developed a practical toolkit that makes innovation accessible, creativity tangible, and the process fun.

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Duncan Sketched Portrait

Duncan Wardle, former Head of Innovation and Creativity at Disney and the creator of The Imagination Emporium™.

Why heading
  • Stay ahead in a competitive landscape
  • Drive innovation culture within your company
  • Unlock hidden potential of your team
Imagination Emporium Heading
Innovation
Ideate
Visual
Activate
Investigate
River
Expansive
Kinesthetic
Initate
Behaviors
Energizers
Auditory
Mastering
Reductive
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DISCOVER DESTINATIONS

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Find your amazing alpha brain state to help generate innovative ideas!

Mastering your mind

Explore brain states and learning styles for optimal Creativity.

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Handwritten text reads: Guided by ZING – a pure bolt of energetic passion and playfulness!.

The Energizers

Discover techniques to inject vitality into your creative process.

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A cartoon lightbulb character with glasses, a wide smile, and white-gloved hands is shown against a black background, appearing cheerful and welcoming.
Handwritten text reads: Let SPARK ignite the fire of your imagination! The word SPARK is in uppercase and bolder than the rest.

The Creative Behaviors

Gain insights into behaviors that encourage out-of-the-box thinking.

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Nova will guide you through actionable strategies & excercises
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The Innovation Toolbox

Unlock easy-to-use tools for innovative problem-solving and ideation.

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Inspiration Stories

"We still use Duncan’s methods in our creative exercises, and they’ve resulted in much richer results."
"You inspired me and took part in reassuring me how much I do believe in “magic” and the real possibilities of turning your passions into a business model."
"Thank you for giving us the tools to set us up for change, innovation and success."
"I attended your session in the transform to succeed program. It was an amazing to experience and understand the power of creativity."
"One of the best presentations I’ve ever heard. You really opened my mind and I just want to thank you!"
"Look no further than Duncan for one of the best investments you will ever make in your business."
"If you don’t know Duncan, you don’t know innovation and imagination."
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Supercharge your creativity with Duncan Wardle’s Imagination Emporium™ and his transformative Framework for Creativity & Innovation – all brought to life through brAln!

brain is a fun and easy-to-use Al tool that delivers quick tips, book insights, and creative boosters –  right when you need them.

  • 3 Free Answers Daily: Ask about creative tools, team energizers, or insights from The Imagination Emporium™.
  • Always Accessible: Your creativity boost, just a WhatsApp message away.
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1. Click “Try brAin now”.
2. Sign up quickly with a simple form.
3. Connect via WhatsApp.

Once you’ve signed up, brAin will message you on WhatsApp and guide you through the process.
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Start asking brAin up to 3 free questions daily—or unlock unlimited insights for just $4.99

Shoporium

Gifts for you and your team!

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The Innovation Toolbox (Novas)

A four step process that challenges Business as Usual to create and deliver innovation.

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Ideate
(Innovation Toolbox: Step 3)

Expansive-thinking tools designed to produce revolutionary ideas.

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Visual

One of the three Sensory Styles. People who are dominant in this style will learn and engage best when they see visual information.

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Activate
(Innovation Toolbox: Step 4)

Tools to analyze the effectiveness of our ideas and bring them to market.

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INVESTIGATE
(Innovation Toolbox: Step 2)

Tools to unlock unique insights for innovation by looking in very different places.

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River of thinking

Your River of Thinking is your personal mindset and preconceived notions developed from your past experiences.

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EXPANSIVE THINKING

The Expansive mindset is used to develop as many ideas as possible, without any form of editing or critique.

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KINESTHETIC

One of the three Sensory Styles. People who are dominant in this style learn best through hands-on experiences and physical involvement.

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INITIATE
(Innovation Toolbox: Step 1)

Tools to set you up for success by asking the right questions at the start.

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The Creative Behaviors (Sparks)

Special behaviors that help us think (and act!) more creatively.

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The Energizers (Zings)

Exercises specifically designed to activate our creative potential.

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AUDITORY

One of the three Sensory Styles. People who are dominant in this style learn best when they receive information through listening.

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Mastering your mind

Different learning styles and brain states to help you innovate.

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REDUCTIVE THINKING

The Reductive mindset is used to analyze, evaluate, and assess ideas, ensuring they fit your required criteria.

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The word brain is written in playful, bold letters. The letters a and i are colored with a pink-to-purple gradient. A simple doodle of a brain is drawn above the letter n.

brAin is a fun, easy-to-use Al tool that answers up to 3 free questions a day about Duncan Wardle’s Imagination Emporium™ and his transformative framework for Creativity & Innovation — all delivered straight to you via WhatsApp!

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